Target Market, University's Role, Campus Continuum's Role

Target market

Campus Continuum offers mature, energetic adults a combination of benefits nowhere else available:

Stimulating intellectual, cultural, social, volunteer, and wellness opportunities--on an off campus, within an intergenerational setting - all coordinated by a Dean of Programs.
Camaraderie enjoyed through membership in a lively, diverse community of life-long learners.

Our communities are typically developed as condominium or co-op ownership. Depending on local market preferences they may include clustered townhouses, single family homes and/or multistory apartment-style flats.

The university's role

We ask our academic partners to provide faculty-like access to their programs and facilities, assist us in marketing to older alumni and other prospective residents not affiliated with the school, and to nominate a Dean of Programs. We and other partners provide everything else necessary to bring the project to fruition. No significant capital investment is required from our academic hosts.

Colleges obtain annually recurring revenues from our projects. If the community is built on campus-owned land, the college receives additional compensation either via a sale, long term ground lease or equity, as preferred by the institution.

Campus Continuum's role

Campus Continuum focuses its own resources on providing a unique combination of value-adding activities:

Conducting a market demand assessment for each site.
Writing a request for proposals from real estate developers/builders on behalf of the school (or working with a firm the university or land owner prefers).
Screening developers' proposals for review by universities, where appropriate.
Implementing the lifestyle program that differentiates our projects from other residential communities.
Generating qualified leads for the residences (both for initial sales and resales) so as to target a group of people genuinely interested in becoming part of the academic community.
Working with the university to encourage resident support for the institution in a variety of ways.

Campus Continuum typically earns its compensation from a combination of up front consulting payments and from project proceeds.